Key insights into the current state of Emobility

This interactive report about Electric Vehicles (EVs) visualizes past and present trends in Emobility based upon market research collected by Hubject in 2020 

Key Factors

Policy

Various policies are being pushed forward, both in the European Union and worldwide, to drive the automotive industry to lower their emissions and meet new sustainability targets.

Market

Automakers are investing heavily in Emobility to meet policy and market demands. Various startups that work towards developing low-cost electric vehicles (EVs) have started popping up around the globe.

Technology

Battery production costs have dropped ten-fold since 2010, while the density of the batteries has steadily increased. This makes EVs significantly more affordable and energy-efficient.

Environment

Given the ambitious EU goal to lower emissions by at least 40% by 2030, it is crucial for European cities to seek out the means by which they can achieve this goal. Adopting Emobility across urban and suburban areas is proving to be one of the most effective solutions.

Keep scrolling to see the Emobility trends that are shaping the future.

Purchase
Interest

Insight

On average, less than 50% of consumers are familiar with the tech basics of EVs, while familiarity ranges widely across markets. Among those with a basic knowledge of EVs, there has been significant growth in the number that would consider purchasing one. However, realized purchases remain low despite this rise in purchase interest. The Norwegian market is the exception to this, as 24% of those who are interested follow through with a purchase. Consumer perception of EVs and the accessibility of charging networks are the challenges that result in low purchasing numbers.

Facts
72%

of consumers prefer purchasing a battery-powered EV from an established brand over an unfamiliar brand

Realized purchase remains low

1%

Increase in realized purchase over last 3 years

Consumer Perception

Insight

Nine out of ten electric vehicle owners would consider purchasing an EV again. Given that the performance of electric vehicles is improving - and even exceeding consumer expectations - the key tasks for car manufacturers and their dealer outlets are to convince the average consumer of the benefits of EVs and to alleviate any remaining concerns they may have. As the typical EV buyer lives in a city and only travels short distances, driving range is only a concern for a small division of consumers.

Facts
85%

Of consumer travels are within the range of EV capacity

Charging remains the leading concern

91%

of EV owners would choose an EV again in their next purchase

Share of responses per category
Perceived concerns
Perceived concerns

The Network

Insight

The electric vehicle charge network is still in its infancy, but it is growing extremely fast. Around 500.000 charge points have been installed worldwide as of 2018, and IDTechEx estimates that approximately 60 million chargers (both public and private) could be deployed in the global market by 2029. This is boosting demand for electric vehicles, and carmakers are responding accordingly. Drivers are also becoming more confident to embark on long-distance travel in their EVs, due to the improved network of charge points.

Facts
<30%

Of publicly installed charge points are fast chargers

Half of the worlds charge points are installed in China

<10

registred EVs per chargepoint is a sufficient ratio

Charge in the EU

Insight

The number of charge points in the European Union is growing rapidly, almost exponentially. With only 400 regular charge points in place in 2010, there were more than 152.000 regular charge points and 15.000 fast charge points installed by the end of 2019. However, the number of charge points alone is not a representative indicator of the charging network’s quality, especially when comparing European countries. Other factors such as the number of charge points per 100km2 or registered EVs per charge point must be taken into account as well.

Facts
30

Fast charge points are installed every 100km on European highways (2020).

Dutch infrastructure leads the way

75%

of all EV charging points in the EU are located in just four countries

The countries with the most charge points installed are the Netherlands, Germany and France.

When comparing the amount of charge points to the country's size, the Netherlands has by far the most charge points installed.

The EU recommendation for a sufficient network is to have a ratio of less than 10 EVs per charging station.

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Source: European Alternative Fuels Observatory 2020

Charge Time

Insight

The current charging network consists of various types of standardized chargers. The types of chargers available in the market are AC fast, DC fast, and superchargers. Charging stations are classified according to speeds of charging or type of ownership, namely private and public ownership. In terms of charging speed characteristics, level 1 and level 2 chargers are slow charging types, while level 3 and level 4 chargers are fast charging types. The price of an average lithium-ion battery pack has dropped by over 80% since 2010, making EVs more affordable.

Facts
>80%

of consumers charge at home using a slow charge socket

Keeping the charge between 20 and 80% extends the battery life

2.3%

average capacity loss per year.

Charge per hour of four popular EV models*

Note: The charge time is just an estimation as it depends on many factors such as battery lifetime, batttery temperature, temperature of the environment etc.

Range

Insight

Most EVs are already capable of covering daily travel distances, which range between 40 and 80 km in certain European countries. However, while the range of electric vehicles differs greatly across the models available on the market, the median distance of a gasoline car has not yet been matched by any EV model. Therefore, long-distance travel remains a challenge. Long-distance mobility still depends greatly on the placement of charge points across national and international charging networks.

Facts
Tesla

has the highest average range of any EV manufacturer

EV range meets the needs of consumers

325 km

is the approximate average range of EVs today

Source: EV Database

There is a positive correlation between the purchase price (German market price in Euros) and the range of 46 available EVs.

Share of released cars per category
1 car
6 cars

Car Preference

Insight

When potential early adopters are combined with those that may be willing to consider purchasing an electric vehicle if certain concerns - such as price and the accessibility of charging networks - are addressed, respondents around the world show a collective high degree of interest in electric vehicles. Despite their apparent eagerness to buy an electric vehicle, however, their final decision to purchase is influenced by a number of factors surrounding how well current and future vehicles meet their needs.

Facts
Japan

is the only country where the majority is not considering switching to an EV

Consumers want medium sized cars

59%

of the surveyed Indian market would be early adopters of EVs, which is the highest in the world

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Source: EV realities versus consumer expectations

Future
Car Releases

Insight

While most battery EV (BEV) models entering the market before 2017 were small and medium-sized vehicles, 2018 saw a significant increase in large EV models being brought to market. The number of newly launched larger-footprint BEV models increased from 18% in 2017 to 36% in 2019. Likewise, the number of EV models that will be released in the future is set to continuously increase across all major car segments.

Facts
36%

is the market share of large electric vehicles released in 2019

EV pipeline is stronger than ever

485

is the total number of EVs planned to be released until 2025

Future
Outlook

Policies

Two different scenarios offer two different predictions. The New Policies Scenario, which considers the impact of announced policies, predicts that 23 million EVs will be sold annually and more than 130 million EVs will be on the road by 2030. In the more ambitious EV30@30 Scenario, which is based on its members’ pledges for EVs to reach 30% market share by 2030, EV sales are predicted to reach 43 million and the number of EVs on the road is expected to reach more than 250 million. Both scenarios predict global numbers and exclude two and three-wheelers.

250 million Cars

Market

An increase in demand for fuel-efficient, high-performance, and low-emission vehicles, together with stringent government rules and regulations toward vehicle emissions, supplements the growth of the electric vehicle market. The global EV market was valued at $162.34 billion in 2019 and is projected to reach $802.81 billion by 2027, registering a CAGR of 22.6%.

800 billion Dollars

Environment

In the New Policies Scenario, the GHG emissions from the EV fleet are predicted to reach roughly 230 million tonnes of carbon dioxide equivalent (Mt CO2-eq) in 2030. As a fleet of internal combustion engine (ICE) vehicles of equivalent size emits 450 Mt CO2-eq, this offsets about 220 Mt CO2-eq of emissions.

220 million Tonnes CO2

Technology

Global electricity demand from EVs is predicted to be close to 640 TWh in 2030. The New Policies Scenario prediction concentrates this demand in China and Europe, while the EV30@30 Scenario predicts a wider spread.

640 trillion Wat hours

Available Assets to download

This project was completed within the educational framework of the Creative Technology BSc at the University of Twente and in collaboration with Hubject GmbH. All data sets used to create the visualizations were obtained from external parties that have conducted research in the field of Emobility. If you have any feedback or have spotted any errors or inconsistencies, we kindly ask you to send us an email by clicking here.